Topic

How They Built It

Customer acquisition, distribution, product and operations: the practical choices behind AI businesses that work.

  • File #004 ·

    The man who laminated every card at his kitchen table

    A Dutch founder with a day job, a mortgage and two kids ran his business on Google Forms for five years. Then he rebuilt it with Claude Code, took a month on a boat, and says the hard part was understanding the process first.

    Road-traffic exemption admin for infrastructure repair firmsMaarten (surname withheld) · Withheld at his request